Google Digital Marketing certificate SEO course

Google launched its official Google taught and sponsored digital marketing certificate and training. What SEO tips and recommendations does Google provide in this course? Yes, having more than 300 words on a page and ensuring that your keyword density is around 2%.

To reiterate, these courses are taught by Googlers: “each subject preceptors are Google workers who are subject-matter experts,” according to Google. “Publish more than 300 words on your web page,” Googlers said in a presentation, “your webpage is more likely to be ranked higher in search engine result pages if you write a higher volume of quality material.” “Keep your keyword density below an industry guideline of 2%,” Google added, “which means that target keywords should account for no more than 2% of the words on the page.”

On Twitter, Gianluca Fiorelli shared this course’s slide:

“I’m not on the team that generated that, nor are they part of the Search team,” Google’s Danny Sullivan posted in a Tweet. “As someone from the Search team, we don’t propose any restrictions or “density” or anything like that,” Danny Sullivan added to the recommendations. He then said, “This can be ignored,” implying that the advice from a Google-taught class might be discarded. 

Here is the Tweet:

I'm not on the team that produced that, nor are they part of the Search team. As someone from the Search team, we don't recommend any limiits or "density" or anything like that. This can be ignored; I'll pass it on. Our advice from Search is here. https://t.co/zjvjWismrV

— Danny Sullivan (@dannysullivan) May 9, 2022

Danny Sullivan is not happy with Google’s decision regarding the digital marketing certificate

Another factor why Google should not give a digital marketing certification that includes SEO course material is that it would be unethical. We expected this and knew that offering any certification that included SEO was a bad idea in general. Even more so when the SEO suggestion comes from the Google Search team, who advises you to “ignore.”

Within 24 hours, Google removed that slide from the course work:

So, @21Interferenze sent me an update about the SEO part of the Digital Marketing course by Google on Coursera, and they quit the keyword stuffing part. Screenshot below ⬇️
cc: @rustybrick @dannysullivan pic.twitter.com/moX3VRKI5L

— Gianluca Fiorelli (@gfiorelli1) May 11, 2022

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