If you were a user of Alexa.com for years and you heard that Alexa.com is taking retirement from Amazon. Then you must be in search of the reason why Alexa.com is logging out from Amazon after 20 years of success.
If you don’t know What is Alexa.com? then I tell you. Alexa is a well-known site among website owners. It tells the world’s ranking of their website. It offers complete SEO and competitor analysis tools. If we say it told or offered SEO tools, near in the future, then it will not be wrong. But the question is still popping up in your head what is the reason for Alexa Internet’s retirement.
Well, before moving into the million-dollar question we’ll first see what amazon exactly announced about its company retirement? Is Alexa.com going to retire in reality? If yes then what are the alternatives to Alexa Internet? Let’s take the answers to your query down below:
Is Alexa.com Going to Retire in Reality?
Yes, Alexa Internet is going to retire. I’m sadly informing you. You read it right. It is Alexa which is taking retirement from Amazon on 1st May 2022.
Last year, on Wednesday 8 December, Amazon announced to stop its website ranking and competitor’s analysis tool service. The service had been publically available for more than 20 years. And now the retirement news is published on its site.
When was Alexa.com logging out from Amazon?
Alexa Internet is officially taking retirement on 1st May 2022. The news is published on the Alexa.com site, you can check it out. Amazon officially announced to shut down the Alexa internet on 8th December 2022.
The existing subscription will remain active till 1st May and after the deadline, the customers will no longer be able to use the site.
The APIs will also be retired on December 15, 2022. If you have any queries about your APIs then check the Alexa Support articles.
And Amazon also prefers you to delete your account. If you don’t know how to delete your Alexa internet account then check the method to delete your account.
Original Statement of Alexa.com Retirement
Why Alexa.com is Taking Retirement from Amazon?
After knowing the Alexa internet is going to take retirement in reality and when going to take the retirement. Now we are moving towards the reason why Alexa is taking retirement after 20 years of service. Without further wasting any time, let’s dig into it.
2 Main Reasons Why Alexa.com is Taking Retirement
The news about retirement is publically announced but the reason for retirement is not publically disclosed. But it is pretty obvious why Alexa is logging out from Amazon. Let’s discuss the two main reasons for its retirement:
1. Low Audience Traffic
Alexa Internet was founded as an independent company in April 1996. It was acquired by Amazon in 1999 for approx. $250 million in stocks. By 2020, over 400 million people were visiting the site. But the site traffic decreases over time. The graph by Semursh given below shows the traffic decreasing overtime of Alexa:
2. Low Revenue
Alexa Internet traffic decreased after 2020. So, it means that the revenue also decreased over time. After covid-19, it was seen that the Alexa traffic started decreasing. And the company was bearing a loss over some time. So, at the end of the year, the company finally announced to shut down the Alexa internet service.
Final Thoughts
As alexa.com is retiring but instead of losing your heart. You can give a chance to another competitive site alexa.com. But the main question is Amazon going to introduce a new site similar to Alexa? Or this is just a viable business for Amazon. Share your precious thoughts down in the comment section.
